The story of the Réard brand is the history of the bikini itself. The bikini was launched by Louis Réard in the 40’s at the Piscine Molitor in Paris. The global relaunch of the brand in 2017 captured media attention with impeccable luxury branding and an immersive, intuitive online store.

Every detail was meticulously planned and executed, from sophisticated mix & match bikini pages and a powerful, intuitive search to effortless UX from look-books and gifting right through to the cart & checkout.